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The way patients find healthcare is changing. Today, your patients want the ability to take care into their own hands, by researching and selecting healthcare providers online.

You need to make it easy for prospective patients to find your facilities, learn about your providers, and schedule appointments on their computers and their mobile devices.

Did you know that 77% of patients use search engines before scheduling healthcare appointments? And 62% of Americans use their smartphone to search for health information?

Digital visibility has never been more important. It’s critical that healthcare providers have a holistic digital marketing strategy to help patients find them online.

To succeed in the digital landscape, you need to leverage data. Understand how patients are finding you online, which marketing initiatives are most effective, and where to invest your marketing resources to drive patient acquisition.

healthcare patient looking for doctors on their smartphone

Anvil is an award-winning data-driven healthcare marketing agency.

At Anvil, our deep experience working with hospital systems, physician groups, surgery centers and healthcare companies on patient acquisition campaigns makes us your ideal partner. We help our clients with three key steps.
measurement plan and auditing collaboration
STEP 1

Measurement Plan + Auditing

The first step is to develop a detailed plan that will guide your marketing initiatives. Our team will dig in to understand your goals, from attracting new patients to filling your recruitment funnel or ensuring HIPAA compliance. We’ll make sure your digital efforts are being tracked correctly, so your growth is measured, smart, and provable.

 

  • Google Analytics Measurement Planning
  • Custom Website Analytics Tracking
  • Reporting and Dashboard Creation and Design
  • ETL and Reporting Data Storage
  • BI Design, Setup, and Ongoing Technical Support
  • Machine Learning and Automation
STEP 2

Growth Strategy + Implementation

Next, we determine the most effective way to drive growth for your organization. Assess your competition and discover how to stand out in your marketplace. Whether that’s conversion rate optimization for online appointments, or building your brand authority through online videos, we have experience helping healthcare companies grow.

 

  • Due Diligence and Marketplace Assessments
  • Marketing Technology Stack Audit and Recommendations
  • Paid Media Campaign Setup and Management
  • Search Engine Optimization
  • YouTube Channel Optimization
  • Amazon Ad Management
  • Website Design and Development
  • Email Marketing and Marketing Automation
growth strategy and implementation anvil
ongoing growth strategy planning and optimization
STEP 3

Ongoing Growth Management + Optimization

Healthcare will continue to change. To stay ahead, you have to continuously raise the bar. We can help, with ongoing optimizations from your website to your social media and pay per click campaigns, just to name a few. With more and more data available, there will always be opportunities for growth, month over month and year over year.

 

  • Website Hypothesis Testing (Conversion Rate Optimization)
  • Marketing Campaign Optimization

Why Anvil?

Anvil has extensive healthcare experience
Extensive experience in healthcare marketing (patient acquisition and recruitment)
Everyone at Anvil takes HIPAA compliance training
HIPAA compliance audit process
All Anvil clients get a dedicated project manager
Dedicated project manager
All Anvil clients get a dedicated paid media specialist
Paid media specialist for your account
Anvil has an in-house design and development team
In-house design and development teams
Anvil has an in-house quality assurance function
Dedicated Quality Assurance function
Anvil clients own all of their work
You’ll own all of your deliverables
Anvil focuses on being partners with its clients
Our transparent, partner-focused relationship approach
Anvil was named the fastest-growing company in the St. Louis region
We were named the fastest-growing company in St. Louis by the business journal for a reason – our clients love us!

Partner with Our Healthcare Digital Marketing Agency Today

Contact us today for a free consultation, focused on either your paid media strategy, analytics & measurement approach, or both! We’re excited to hear more about your goals and how integrating a more data-driven approach can propel your growth. Fill out the form above or call us at 314-492-2800 to talk to a strategist today.

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